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Our Books

Never Release This - "To Be In A Man's Mind"
$19.99

Release Date: January 11, 2026

Step inside a world never meant to be revealed. Never Release This – “To Be In A Man’s Mind” is an intimate, unfiltered exploration of masculine thought, vulnerability, desire, conflict, memory, and the unspoken truths men rarely share. Raw, reflective, and bold, this work invites readers into a perspective both familiar and startling, illuminating what so often goes unsaid.

Hear My Cry
$15.99

A Journey Told Through Twelve Years of Emotion, Reflection, and Truth

Hear My Cry is more than a poetry collection—it is an invitation into the inner world of a man shaped by love, loss, growth, and the quiet battles that often go unnoticed. Across twelve years of writing, Calvin J. Ockletree opens the door to his heart and history, allowing readers to witness the experiences that have molded him into who he is today.

Each poem serves as a reflection of moments lived and lessons learned, capturing the complexity of human emotion through raw honesty and thoughtful expression. This collection is divided into three defining chapters of the author’s life, each revealing a different facet of his personal evolution.

You Are Not Alone: Thoughts of Suicide
$15.99

A Book for the Moments You Don’t Know How to Speak Out Loud

You Are Not Alone: Thoughts of Suicide is a raw, transparent, and deeply human collection of thoughts, reflections, and emotional truths written from inside the walls of a mental institution. These pages are not instructions, solutions, or glamorization—they are lived experiences. Honest ones. Quiet ones. The kind most people are scared to say out loud.

This book exists for every person who has ever struggled silently, felt misunderstood, or feared asking for help. It is a reminder that no matter how dark it gets, there is a light within you worth fighting for—and you are never as alone as your mind may make you feel.

Disclaimer: This book is by no means promoting or agreeing with the act of suicide.


Upcoming Events

Wear the Words

Life Is Butter Sweatshirt — "Life Is Butter" Front & Affirmation Back Crewneck
$80.00

 

The words you speak to yourself become the life you create. This crewneck is wrapped in affirmations designed to encourage confidence, healing, and self-belief. Wear it as a daily reminder that your mindset has the power to transform your journey.

 

 SMLXL2XL3XL
Width, in21.0023.0025.0026.5028.0029.50
Length, in27.5028.5029.5030.5031.5032.50
Sleeve length from center back, in31.5033.5035.2536.7538.2539.25
Size tolerance, in1.501.501.501.501.501.50

 
Product features
- 80% ring-spun cotton / 20% polyester for a soft, smooth hand and durable print surface
- Medium-heavy 9.5 oz fabric with relaxed fit for cozy layering
- 1x1 ribbed collar, cuffs and bottom hem for stretch-and-recover fit
- Twill neck tape and half-moon back patch for stability and refined finish
- OEKO-TEX® STANDARD 100 certified low-impact dyes; embroidery option for chest areas

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Do not dryclean

"What Makes Life So Butter?"
$40.00

Four passions. One purpose. Each represents a different way to slow down, connect, express yourself, and remind the world that healing isn't one-size-fits-all.

 

 XSSMLXL2XL3XL
Width, in18.7519.7520.7522.7524.7526.7528.75
Length, in26.2527.2527.7528.7529.7530.2531.25
Size tolerance, in1.001.001.001.001.001.001.00

 
Product features
- 100% cotton on solid colors; Athletic Heather: 90% cotton / 10% polyester
- Medium-weight fabric (6.0 oz/yd²) for structure without stiffness
- Relaxed, dropped-shoulder boxy fit for easy movement
- Durable double-needle topstitching on sleeve, neck, and hem
- Tear-away label and soft airlume combed & ring-spun cotton for comfort

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean

Life Is Butter Hoodie — Mental Wellness Graphic Pullover
$100.00

This isn't just a hoodie—it's a commitment to a movement. Every purchase supports the mission of breaking the stigma surrounding mental health and reminds the world that healing begins when we're willing to speak. Wear it proudly, because together we're making mental wellness impossible to ignore.

 XSSMLXL2XL
Width, in18.0019.5021.2523.2525.2527.24
Length, in25.5026.3727.5028.6229.7530.87

Product features
- Medium-weight sponge fleece (7.0 oz/yd²) — warm without bulk
- Soft Airlume combed and ringspun cotton blend for a smooth face
- Adjustable hood with drawstrings and buttonhole openings
- Kangaroo pouch pocket for hand warmth and small carry
- Ribbed-knit cuffs and waistband for shape retention; retail fit, runs true to size

Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Do not dryclean

Meet the Author

We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.